Improve Product and Brand engagement through smart documentation

For most product manufacturers, delivering adequate documentation is a constant challenge. The increasing complexity of products and the stricter regulations for product documentation often lead to extensive documentation sets with 500+ pages manuals on-line or in print. The question is: how effective is all this documentation? 

Users can be overwhelmed by long, jargon-loaded user manuals, and frustrated by a lack of clear answers. When customers don’t find a solution, blame inevitably falls on the product and the company. Bad documentation - incomplete, unclear, out of date - creates a negative engagement with products and brands.